Social media in today has become the premium platform for storytelling. That comes with its power as well as risk. Every day, we are touched, inspired, educated, shocked, divided or torn apart, by the stories we read, watch and consume on social platforms. And with almost 5 billion social media users worldwide by 2020, the influence these platforms have established has become unimaginably huge. That’s why with “STORIES” as our theme, we want to explore why “with this influence comes great responsibilities.”
With that, I am thrilled to announce our initial lineup of speakers for our flagship New York conference. Hosted at Sheraton New York Times Square Hotel from April 30 to May 2, 2019, the brightest and boldest leaderships from all walks of life will be sharing with our conference attendees stories that can truly make a difference. Among them are renowned entrepreneurs, marketers, influencers, reporters, authors, and more.
Steven Bartlett (CEO and Co-Founder, Social Chain Group)
Steven Bartlett is a 26-year-old CEO and Co-Founder of Social Chain Group, one of the world’s largest social marketing agencies. Social Chain Group now operates in five locations worldwide and reaches more than 400 million people through a series of online brands. Steven also has more than 1 million following for his own social media presence across Instagram and Facebook, and was named “the most influential individual in marketing in 2017” by 100 agency leaders.
Marcus Collins (Chief Consumer Connections Officer, Doner)
Marcus Collins is the Chief Consumer Connections Officer at Doner, a marketing and advertising agency based in Detroit. He was a “40 Under 40” recipient name by both Ad Age and Crain’s Business. Among his clients are Beyoncé, Apple, Nike, State Farm, AB-InBev, Sprint, and McDonald’s.
Jason Musante (Chief Creative Officer, Huge)
Jason Musante is the Chief Creative Officer at Huge, a marketing agency headquartered in Brooklyn with 1,400 employees across 12 offices globally. Over the course of his career, he has collaborated with companies like Google, P&G, GE, Audi, Heineken, and more. Business Insider named him one of “The 30 Most Creative People in Advertising” in 2015.
Neil Vogel (CEO, Dotdash)
Neil Vogel is the CEO of Dotdash, a content publisher that owns brands like Verywell, Investopedia and TripSavvy, which collectively reaches 100 million a month. Neil led Dotdash’s transformation from a general information website to a vibrant collection of branded vertical properties. He was named Digiday’s Publisher of the Year.
Radha Agrawal (Author, Belong)
Radha Agrawal is the Co-Founder of THINX, a feminine hygiene company behind “period-proof underwear,” and the CEO and Co-Founder of Daybreaker, an early morning dance movement that currently holds events in 25 cities. She talks about how she created a meaningful community in her new book, BELONG. She was named MTV’s “one of 8 women who will change the world.”
Lucie Greene (Worldwide Director of the Innovation Group, J. Walter Thompson)
Lucie Greene is the Worldwide Director of the Innovation Group at J. Walter Thompson, a futures and innovation think tank. She leads a team that publishes in-depth research on consumer behaviors and consults J. Walter Thompson’s Fortune 500 clients. Lucie’s first book, Silicon States, explores the future civic role of Big Tech.
Charlie Engle (Ultramarathon Runner & Author, Running Man)
Charlie Engle is an ultramarathon runner and author of his memoir Running Man. He is the subject of a documentary, Running the Sahara, which followed his 111-day, 4,500-mile running expedition across the Sahara. For the past several years, he’s been preparing for a new challenge — a run from the Dead Sea to the highest point of Mount Everest, an expedition he plans to start next February.
Sara Fischer (Reporter, Axios)
Sara Fischer is a Media Reporter for Axios covering media trends. Previously, she has worked with The Washington Post, The New York Times, CNN, POLITICO, covering politics and business. Her media background also includes writing, reporting, subscription, and advertising sales, as well as corporate research.
Doug Melville (Chief Diversity Officer, North America, TBWA\Worldwide)
Doug Melville is the Chief Diversity Officer, North America for TBWA\Worldwide, a global advertising agency with 300+ officers in 97 countries and 10,000+ employees. Previously, he has worked alongside Magic Johnson as president of his ad agency. He was also the founder of RedCarpet.com, a gala events company.
Amy Emmerich (Chief Content Officer, Refinery29)
Amy Emmerich is the Chief Content Officer at Refinery29, the leading digital publication for women. She has more than 20 years of experience developing content for brands including MTV Networks, Travel Channel, and Vice Media. When she first joined Refinery29, Amy spearheaded the growth of its video department and launched dozens of original series.
Together with speakers that we are announcing in the following months, these industry leaders will host insightful and informative panels and sessions on business, culture, and society, analyzing social media’s influence, and discussing brands’ responsibilities.
For now, you can follow #SMWNYC for our latest updates, and secure your pass today before passes increase on Friday, November 16!
We hope to see you in New York in April!
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