Screenshot via Apple

For years, Apple’s page for refurbished products had been considered a hidden gem. The only way to locate this category was if you scrolled all the way to the footer of its website; and even if you found the page, its dull and indistinct design would make it seem as if Apple didn’t want you to purchase these items.

The complete redesign of its App Store, which purportedly resulted in an increase of 800-percent downloads, taught the company one thing: visibility is key.

Apple has thus wholly revamped its microsite for refurbished devices, as spotted by 9to5Mac. The company has enlarged the imagery in this section, as well as made it easier to jump between categories.

A new description on the page reads, “Every Apple Certified Refurbished product completes a rigorous refurbishment process that includes full testing that meets the same functional standards as new Apple products.”

The tech giant emphasizes that these pre-loved products are “like new,” and promises savings of up to 15-percent, along with a one-year warranty and 90 days of free telephone technical support for most devices.

The items have also been “thoroughly” cleaned, as well as have had their batteries, internal parts and outer shells replaced.

Of course, the gadgets come with “all accessories, cables, and operating systems,” and are repackaged in brand new white boxes, making good on their “like new” policy.

Apple has evidently been diverting its position as a premium-only brand. To even out the hefty price tag of the US$1,449 iPhone XS Max, the brand brought in the mid-tier iPhone XR this year.

The newer iPhones haven’t joined this category yet, however, so you’ll have to wait it out if you plan on getting one of these models.

Preview some of Apple’s refurbished offerings and find out more here.

Old refurbished products page

Screenshot via Apple

Overhauled refurbished products page

Screenshot via Apple

Refurbished iPhones

Screenshot via Apple

Refurbished iPad Pros

Screenshot via Apple

Refurbished MacBook Pros

Screenshot via Apple

[via 9to5Mac, screenshots via Apple]

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