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Video screenshots via Balenciaga

These days, fashion brands aren’t just championing diverse bodies among humans, but also embracing a gamut of digital personalities.

Hot on the heels of Balmain’s CGI avatars are Balenciaga’s virtual models who defy the boundaries of physical movement.

For its Spring 2019 lookbook, the quirky fashion retailer casted six bendy, levitating models—created by Copenhagen-based visual artist Yilmaz Sen—to wear, as well as bring considerable focus to, its colorful new pieces.

“My intention was to explore the anatomical limits of the human body,” the artist detailed. “For this I combined full body photogrammetry scans and live action footage, then deformed each look in various ways.”

Well, that’s one way to get around the fashion industry’s obsession with cookie-cutter body types.

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A post shared by Balenciaga (@balenciaga) on Nov 14, 2018 at 1:53am PST

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Ruben – for @balenciaga’s Spring 19 RTW collection. Credits: Director: Yilmaz Sen Styling: @lottavolkova Production: @makropolcph Cinematographer: Peter Hjort Photogrammetry: @rigsters3d Post production assets: @viljamsmed, Lennart Wendt Production Designer: Anna Cathrine Colberg Production Coordinator: Sarah Chheiber Sound: Mads Michelsen

A post shared by Yilmaz Sen (@yilmazsen) on Nov 14, 2018 at 6:31am PST

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Christine – for @balenciaga’s Spring 19 RTW collection. Credits: Director: Yilmaz Sen Styling: @lottavolkova Production: @makropolcph Cinematographer: Peter Hjort Photogrammetry: @rigsters3d Post production assets: @viljamsmed, Lennart Wendt Production Designer: Anna Cathrine Colberg Production Coordinator: Sarah Chheiber Sound: Mads Michelsen

A post shared by Yilmaz Sen (@yilmazsen) on Nov 14, 2018 at 6:32am PST

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Hxeoni – for @balenciaga’s Spring 19 RTW collection. Credits: Director: Yilmaz Sen Styling: @lottavolkova Production: @makropolcph Cinematographer: Peter Hjort Photogrammetry: @rigsters3d Post production assets: @viljamsmed, Lennart Wendt Production Designer: Anna Cathrine Colberg Production Coordinator: Sarah Chheiber Sound: Mads Michelsen

A post shared by Yilmaz Sen (@yilmazsen) on Nov 14, 2018 at 6:33am PST

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Jocelino – for @balenciaga’s Spring 19 RTW collection. Credits: Director: Yilmaz Sen Styling: @lottavolkova Production: @makropolcph Cinematographer: Peter Hjort Photogrammetry: @rigsters3d Post production assets: @viljamsmed, Lennart Wendt Production Designer: Anna Cathrine Colberg Production Coordinator: Sarah Chheiber Sound: Mads Michelsen

A post shared by Yilmaz Sen (@yilmazsen) on Nov 14, 2018 at 6:34am PST

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Une – for @balenciaga’s Spring 19 RTW collection. Credits: Director: Yilmaz Sen Styling: @lottavolkova Production: @makropolcph Cinematographer: Peter Hjort Photogrammetry: @rigsters3d Post production assets: @viljamsmed, Lennart Wendt Production Designer: Anna Cathrine Colberg Production Coordinator: Sarah Chheiber Sound: Mads Michelsen

A post shared by Yilmaz Sen (@yilmazsen) on Nov 14, 2018 at 6:34am PST

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Elsa – for @balenciaga’s Spring 19 RTW collection. Credits: Director: Yilmaz Sen Styling: @lottavolkova Production: @makropolcph Cinematographer: Peter Hjort Photogrammetry: @rigsters3d Post production assets: @viljamsmed, Lennart Wendt Production Designer: Anna Cathrine Colberg Production Coordinator: Sarah Chheiber Sound: Mads Michelsen

A post shared by Yilmaz Sen (@yilmazsen) on Nov 14, 2018 at 6:35am PST

[via Paper Magazine, videos via various sources, cover image via Balenciaga] http://www.designtaxi.com/news/402392/Balenciaga-s-Virtual-Models-Bend-Over-Backwards-So-You-ll-Buy-Its-Spring-Capsule/

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