[Click here to view the video in this article]

Video screenshots via Paris Brasil Channel and Carl’s Jr.

Burger behemoth Carl’s Jr.’s provocative 2005 commercial starring socialite Paris Hilton would have been a problem in today’s landscape, which shuns the sexualization of women.

13 years on, the fast food chain is older and wiser, which is why it has decided to mock its past self with a tongue-in-cheek remake of the iconic spot.

In a campaign produced by newly-minted creative account holder Havas Chicago, Carl’s Jr. has enlisted comedian Celeste Barber—known for her wonderful side-by-side spoofs of celebrities’ Instagram photos—to model in a new take on Paris Hilton’s car washing ad.

In place of a Bentley, Barber suds away with an old station wagon, sinking her teeth into a juicy Carl’s Jr. burger during breaks.

The ad is voiced by actor Matthew McConaughey, who declares that, “the food is the star.” Watch it below.

[via Ad Age, video via Carl’s Jr., cover image via various sources]

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