Collins Dictionary has announced its 2018 ‘Word of the Year’ and it’s one that you’ve probably heard of before alongside brands such as IKEA, Starbucks, McDonald’s, National Geographic, and more.

“Single-use,” a term that describes products, especially plastics, manufactured to be utilized only once before being tossed away, has made it to the top.

This year saw a notable rise in the amount of attention, and action taken, in response to the dire global plastic waste problem and its detrimental impact on the planet.

In addition to National Geographic’s powerful cover to introduce its more eco-friendly packaging, Starbucks, fast food giants McDonald’s and KFC, as well as furniture giant IKEA have also launched greener initiatives in a bid to fight this international war on single-use plastics.

Collins Dictionary explains in its announcement, “Images of plastic adrift in the most distant oceans, such as straws, bottles, and bags have led to a global campaign to reduce their use.”

“The word has seen a four-fold increase since 2013, with news stories and images such as those seen in the BBC’s Blue Planet II steeply raising public awareness of the issue.”

Its other shortlisted terms for its 2018 ‘Word of the Year’ include “VAR,” “floss,” and “plogging.”

BREAKING! The Collins Word of the Year 2018 is… single-use ♻ Discover the full shortlist & find out more: #CollinsWOTY #WordOfTheYear

— Collins Dictionary (@CollinsDict) November 7, 2018

[via Collins Dictionary, main image via Shutterstock]

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