[Click here to view the video in this article]

In 2013, Brian and Keri Fosse’s brand Lalabu debuted its ‘Soothe Shirt’ for mothers, allowing them to carry their little ones comfortingly with the aid of body-to-body contact.

Fast forward to 2018 and the brand’s released a new version, designed especially for dads to bond with their newborns.

Aptly dubbed the ‘Dad Shirt’, this apparel that equips fathers to hold their babies securely and calmly in a “pouch,” was crowned ‘2018 Product of the Year’ under the category of ‘Babywear for Dad’ by babyMaternity Magazine.

Simply wear it like a normal shirt, “slide baby in and go.”

Check it out below and browse through all the available designs here.

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Did you know the Dad Shirt has a built-in pouch and looks like a normal shirt when baby isn't in it? It also features a head support panel with an adjustable cord + breathable mesh panel to encourage bonding with baby. No wrapping or tying 🙌Tag a Dad that needs this shirt! #winning

A post shared by Lalabu – Simple Babywearing (@lalabubaby) on Mar 19, 2018 at 7:17am PDT

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How did you choose your child's name? 〰⠀ ⠀ Some parents spend months choosing the perfect name and some decide right away!My parents made quick decisions; my dad liked the name from a comic strip and my mom used her middle name for mine. And that was that! 😆⠀ ⠀ #namingbabies #babynames #parenthood #motherhood #fatherhood #uniteinmotherhood #babywearing #dadlife #parenting #family #dad #parentlife #dadsofinstagram #instadad #father

A post shared by Lalabu – Simple Babywearing (@lalabubaby) on Oct 11, 2018 at 6:05am PDT

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What’s your favorite part of the newborn stage? Share with us below 💛👇🏻 . . . photo by @theaddyadventures . . . #parenthood #newmom #newdad #momlife #dadlife

A post shared by Lalabu – Simple Babywearing (@lalabubaby) on Sep 21, 2018 at 10:07am PDT

[via Yanko Design, videos via Lalabu, main image via video screenshot]

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