Video screenshot via coachtrotter81

Following the revelation that Nike had been endorsing American football ex-quarterback Colin Kaepernick since 2011, protesters ignited a ‘#JustBurnIt’ movement that saw them lighting the sportswear brand’s products on fire.

First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive?

— Sean Clancy (@sclancy79) September 3, 2018

Other opposers snipped the logos off their Nike apparels.

Our Soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike multiply that by the millions.

— John Rich (@johnrich) September 3, 2018

In 2016, Kaepernick knelt during the US national anthem to fight against racial oppression. With the recent campaign, Nike had openly declared which camp it was agreeing with, and it naturally sparked backlash from the other wing.

Fans on Nike and Kaepernick’s side have mocked boycotters for their dramatic reactions to the announcement. The company, after all, had been paying the ex-footballer for seven years without the latter group’s knowledge.

“Nike ran the numbers. They’ll be okay,” tweeted actor Zach Braff. “But please, burn your socks.”

“As an economist, I’m loving the people destroying their Nike material,” said startup founder Josh Seefried. “That’s not how a boycott works. You already bought it.”

If anything, the protestors seem to be willing advertisements for Nike and what it believes in. Check out some of the wittiest clapbacks to the drama below.

Nike executives logging into twitter and seeing y’all burn the clothes that y’all already paid for

— ˙ɹǝuǝʇǝǝʍs (@roddyonce) September 4, 2018

I'm finally cutting out the Nike logos out of my Nike pillow case!

— Rafael 🔥 (@rafaelshimunov) September 4, 2018

Marketing Dept at Nike is going to have to update their tagline.#JustDoIt #Unless #Nike

— Behave (@BeHave53159913) September 4, 2018

I’m going to buy some Nikes. Also people dumb enough to think people are protesting the anthem instead of protesting the deaths of unarmed African Americans are dumb enough to burn their own sneakers.

— Neera Tanden 🌊 (@neeratanden) September 4, 2018

Nike ran the numbers. They’ll be ok. But please, burn your socks.

— Zach Braff (@zachbraff) September 4, 2018

This is hilarious. I mean like, actually funny. Poor things.

— Ava DuVernay (@ava) September 4, 2018

he still using the rest of the sock tho

— FOOD 4 LIFE (@chrischromak) September 4, 2018

🎶cut my socks into pieces
and then i shred my shorts 🎶

— wheels (@wheelswordsmith) September 4, 2018

I just cut the Marios off my socks since they won’t put Waluigi in Smash Bros. Former Mario fan. Get ready @Nintendo multiply that by the millions.

— Brian Altano (@agentbizzle) September 4, 2018

Damn can u be this mad at police brutality

— Chance The Rapper (@chancetherapper) September 4, 2018


— David Rudin (@DavidSRudin) September 4, 2018

A look! Virgil who?

— Desus Nice (@desusnice) September 3, 2018

Forget Off-White. This is All-White.

— Josh Gondelman (@joshgondelman) September 4, 2018

Loose socks are the worst. you gotta *really* hate black folks to put up with that 😂

— Dad (@fivefifths) September 4, 2018

As an economist, I’m loving the people destroying their Nike material. That’s not how a boycott works. You already bought it…. #sunkcost

— Josh Seefried (@JoshSeefried) September 5, 2018

[via Mashable, videos and images via various sources]

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