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Social Media Week comes to Manila this November to explore the relationship between technology and humanity.

Reflecting on our global theme, “Closer,” #SMWmanila aims to bring industry leaders and professionals together in an effort to exchange innovative ideas and strengthen communities so that we can all effectively reconnect with our humanity in this world dominated by digital connections.

We spoke with the organizers of SMW Manila about the upcoming event, what brands they are most excited about partnering with, and what local trends they are picking up in the market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Despite the emergence of tech innovations like A.I., #SMWmanila thinks that social media and the internet are still powered by real human connections.

We will be sharing valuable perspectives on the best ways to lead digital innovations, improve digital experiences, and ultimately, bringing communities closer.

How do your overall agenda tie into this year’s global theme?

Social Media Week Manila’s local theme, “The Missing Link,” is an extension of our global theme, “Closer.” Both themes seek to discuss the conflict between our sense of community and individualism in a digital age. We will be focusing on rediscovering our lost human connectivity amidst an era of artificial and automated technologies — a reminder that even when tech gets more advanced, our online connection is still powered by human efforts and values.

Which partners or brands are you most excited to be working with this year?

One of SMW Manila’s esteemed media partners is Rappler, a popular social news network in the Philippines. Rappler’s very own CEO, Maria Ressa, will be sharing insights on Uniqlo, a clothing brand from Japan.

Social Media Week Manila is also proud to be working with Endgame, a events company that helps to put together our conference.

Where can potential attendees get news and updates about your conference?

Social Media Week Manila can be found through our social media channels:

  • Twitter: https://twitter.com/smwmanila
  • Facebook: https://www.facebook.com/smwmanila
  • Instagram: https://www.instagram.com/smwmanila
  • Website: www.smwmanila.com

What are some local trends you are seeing in your market?

The Philippines is reputed as the ‘Social Media Capital of the World’ by Universal McCann. On average, a Filipino spends four hours on social media and nine hours on the internet. Our country currently has 67 million Facebook users and 10 million on Instagram.

Filipinos’ love for the internet gave rise to a great number of influencers, content creators and digital marketers. With the country’s digital landscape getting richer, it’s becoming more and more difficult for digital brands to stand out.

Luckily, Social Media Week is finally coming to our capital city Manila. Through this three-day conference, industry leaders and professionals now have a chance to come together to exchange thoughts and discuss the way forward in this ever-changing media landscape.

What are some of the key questions that will be addressed during your edition of SMW?