Greenpeace has called out Oreo’s parent company, Mondelēz International, for not putting its money where its mouth is when it comes to eradicating deforestation and exploitative business practices from its supply chain.
Earlier today, Greenpeace revealed that it was delivering a five-foot-wide replica of an Oreo cookie to Mondelēz International’s headquarters in Deerfield, Illinois.
The flavor? Deforestation. The cookie model had its top layer twisted off in iconic Oreo “twist, lick, dunk” fashion to reveal a graphic of a bulldozer tearing though a forest, much to the distraught of its fleeing animals. The truck it was transported on came with the banner, “Tell Oreo to Drop Dirty Palm Oil.”
Even though Mondelēz International announced its commitment in 2010 to enforcing a more eco-friendly supply chain by 2020, Greenpeace argues that the brand is far from achieving this goal.
According to the NGO, among 25 of the worst palm oil manufacturers in Indonesia, 22 of these belong in Mondelēz International’s supply chain as of 2017.
Fast Company reports that between 2015 and 2017, these 22 palm oil producers ravaged more than 70,000 hectares of rainforest in Indonesia and Papua New Guinea.
“Oreo is the world’s best selling cookie, and is an iconic and beloved brand,” explained Greenpeace USA’s senior forests campaigner Diana Ruiz inside a statement. “But no one bites into an Oreo expecting to drive wildlife like orangutans towards extinction or to cook our climate.”
“Time is running out for Indonesia’s forests and entire populations of species that call the forest home. You don’t need to destroy forests to make palm oil. Companies like Mondelēz need to drop dirty palm oil suppliers, starting with Wilmar, until it can prove its palm oil is clean and not destroying forests that are vital to people and the planet,” she added with reference to Wilmar, the world’s largest palm oil trader.
BREAKING: We're delivering a giant Forest Destruction Flavor cookie to Mondelez, the maker of Oreo, at its global HQ to tell them: STOP buying dirty palm oil from rainforest destroyers to make your cookies! Tell @Oreo to #DropDirtyPalmOil https://t.co/P6ZmdGClRN pic.twitter.com/Cffa9vS4T8
— Greenpeace USA (@greenpeaceusa) November 13, 2018
Oreo brands itself as the “world’s favourite cookie” — but did you know it buys from the world’s dirtiest palm oil trader and the single biggest threat to Indonesian rainforests?
— Greenpeace (@Greenpeace) November 13, 2018[via Fast Company, main image via Greenpeace USA] http://www.designtaxi.com/news/402365/Greenpeace-Creates-New-Flavor-For-Oreo-Sends-5-Foot-Replica-To-Its-Global-HQ/
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