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A Singaporean man has been convicted for stealing a bench from a local bus stop for his home’s interior design.

Tan Ke Wei has pleaded guilty for removing a bench from a Braddell bus stop on 14 June 2017. He managed to unscrew the bench’s eight metal bolts with his hands before placing it inside a trash bag for transportation.

He said the “bench looked nice” and spurred him to lug it home to take its measurements, so as to replicate a similar one for his house. However, an eyewitness caught him stealing the bench and now, he has been sentenced to a seven-day detention.

The news captured the attention of Singapore, including IKEA Singapore, who decided to poke fun at the matter. IKEA Singapore unveiled an ad displaying its ‘INDUSTRIELL’ bench with the words “Comes flat-packed. No dismantling required.”

The ad has been posted on Facebook with the caption, “Bring home a way more affordable bench from our store (not the bus stop).” The post has garnered over 1,000 likes and positive reactions by social media users.

One user suggested that the bench should be called ‘BASSTORP’, to which IKEA responded with a link that directs users to another bench with a similar name ‘MOSTORP’.

Take a look at the ad below.

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var js, fjs = d.getElementsByTagName(s)[0];

if (d.getElementById(id)) return;

js = d.createElement(s); js.id = id;

js.src = ‘https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v3.1’;

fjs.parentNode.insertBefore(js, fjs);

}(document, ‘script’, ‘facebook-jssdk’));

Bring home a way more affordable bench from our store (not the bus stop).

— Products shown: INDUSTRIELL bench, light grey.

Posted by IKEA on Thursday, October 11, 2018

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js = d.createElement(s); js.id = id;

js.src = ‘https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v3.1’;

fjs.parentNode.insertBefore(js, fjs);

}(document, ‘script’, ‘facebook-jssdk’));

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var js, fjs = d.getElementsByTagName(s)[0];

if (d.getElementById(id)) return;

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js.src = ‘https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v3.1’;

fjs.parentNode.insertBefore(js, fjs);

}(document, ‘script’, ‘facebook-jssdk’));

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var js, fjs = d.getElementsByTagName(s)[0];

if (d.getElementById(id)) return;

js = d.createElement(s); js.id = id;

js.src = ‘https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v3.1’;

fjs.parentNode.insertBefore(js, fjs);

}(document, ‘script’, ‘facebook-jssdk’));

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var js, fjs = d.getElementsByTagName(s)[0];

if (d.getElementById(id)) return;

js = d.createElement(s); js.id = id;

js.src = ‘https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v3.1’;

fjs.parentNode.insertBefore(js, fjs);

}(document, ‘script’, ‘facebook-jssdk’));

[via Marketing Interactive, opening image via IKEA Singapore] http://www.designtaxi.com/news/401940/IKEA-Takes-A-Swipe-At-Stolen-Bench-Incident-With-Cheeky-Ad-Promoting-Its-Seat/

The post IKEA Takes A Swipe At Stolen Bench Incident With Cheeky Ad Promoting Its Seat appeared first on Digital Marketing Agency Cardiff, South Wales & Website Marketing inc. Sales and Marketing, SEO & Social Media Consultancy, Training & Services. http://www.maconsultancycardiff.com

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