Left: Burger Urge’s ‘Big Pac’, right: McDonald’s ‘Big Mac’

McDonald’s has issued a cease-and-desist letter to Brisbane-based burger shop Burger Urge over its alpaca burger.

Burger Urge had introduced the ‘Big Pac’ alpaca burger, which contains two alpaca patties, cheese, pickles and onions, all packed within a sesame bun, to customers.

Sean Carthew, Burger Urge’s managing director, has expressed his perplexity over the letter. The company explained that it is the only restaurant that serves alpaca burgers and is confident that nobody will confuse it with McDonald’s offerings.

Carthew added that Burger Urge aims to serve interesting food options using the finest ingredients, unlike McDonald’s, which Carthew claims has been serving uninspired food for a long time.

According to a McDonald’s spokesperson, the fast food chain has no problems with the burger, only its promotional materials used by Burger Urge.

It said that Burger Urge’s name and promotion of its new burger clashes with McDonald’s trademark of its timeless ‘Big Mac’. Burger Urge has agreed to take down the relevant marketing materials as requested.

Carthew explained that the brand was disappointed by McDonald’s response, as it is simply a small restaurant chain trying to create exciting product offerings. He added that all of its ads had featured the Burger Urge logo as well as an actual Alpaca, thus making it distinctly different from McDonald’s marketing. Burger Urge has decided to seek further legal advice on the matter as it claims it hasn’t done anything wrong.

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Big. Pac. Facts. 🦙 1. Alpaca meat is naturally high in protein and low in calories. 2. Our alpaca is sourced from Illawarra Prime Alpaca. They have the biggest herd of alpacas outside of South America. 3. Alpaca is a common dish in Peru. The more you know!! #burgerurge #dealersofdelicious #bigpac

A post shared by Burger Urge (@burgerurge) on Nov 9, 2018 at 5:23pm PST

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Hi everybody, As you may have seen, the big dog on campus – Ronald McDonald – has decided to bring the pain. The unstoppable multi-national behemoth that is McDonalds has very politely threatened us with a cease and desist. Due to impending legal action, tomorrow (Friday) will be the last day that the Big Pac is available. In fact, it has to stop by 5pm sharp otherwise we're up alpaca-shit creek without a paddle. We don't necessarily agree with Ronald's claims (we didn't know they had an alpaca burger!) but we also don't want to get sued into oblivion, so we must comply. On the plus side, the Big Pac has been our second most popular special EVER, so we're glad you all enjoyed something a bit different! Yours in deliciousness, Team BU

A post shared by Burger Urge (@burgerurge) on Nov 14, 2018 at 3:47pm PST

[via, opening image via Burger Urge, McDonald’s]

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