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Image via Samsung

Could Michelangelo’s David and Auguste Rodin’s The Thinker be naked because they never knew how to do laundry?

In a refreshing campaign by Samsung for its new ‘QuickDrive’ washing machine, the tech giant redesigned the world-renowned renaissance sculptures for the modern era.

Here, Samsung’s ‘Domestic David’ is pictured wearing a pair of briefs as he “takes charge” of weekly washing duties, while ‘The Clean Thinker’ inquisitively sorts out how to use a washing machine.

Apart from illustrating the state-of-the-art design and long-lasting durability of the ‘QuickDrive’ washing system, the installations poke fun at the brand’s research revealing that 75-percent of UK men were “clueless” about household appliances.

Each sculpture took six artists two months to work on. During this timespan, the design team inspected various artistic references to recreate the models “in microscopic detail.”

“The new artworks are of course, open to interpretation,” Samsung stressed in a press statement. “Just as the original Thinker invites us to debate as to whether he is in either a contemplative or mourning pose, Samsung’s modernized male subject could be interpreted as being in a state of confusion, as he ponders which wash cycle to select.”

The “near-identical” statues are scattered around central London locations such as One New Change, Kings Cross, Russell Square and Battersea Park, to elicit smiles from onlookers.

Image via Samsung

Image via Samsung

Image via Samsung

Image via Samsung

Image via Samsung

Image via Samsung

Image via Samsung

Image via Samsung

[via PR Week, images via Samsung] http://www.designtaxi.com/news/401825/Samsung-Reimagines-Iconic-Nude-Statues-David-The-Thinker-To-Do-Laundry/

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