Image via BigTunaOnline / Shutterstock.com
Going along with the title “social media influencer” and accepting sponsored deals by brands means having to put your money where your mouth is.
In the case of Grown-ish actor Luka Sabbat, who boasts a 1.4 million following on Instagram and was photographed with reality television star Kourtney Kardashian in September, this failure to successfully advertise Snapchat’s parent company Snap Inc.’s ‘Spectacles 2’ has landed him with a lawsuit for US$90,000.
On Tuesday, Snap Inc.’s public relations company PR Consulting Inc. (PRC) filed a lawsuit in New York Supreme Court, claiming that Sabbat had breached their agreement on promoting the smartglasses.
The US$60,000 deal saw US$45,000 paid in advance to the celebrity, who was required to wear the smartglasses in one post uploaded his Instagram ‘Feed’, and three posts to his Instagram ‘Stories’—of which two had to include swipe-to-buy links. Sabbat had also agreed be photographed in public wearing Snap Inc.’s ‘Spectacles 2’ during Milan and Paris Fashion Weeks.
According to the lawsuit, each post had to be submitted to PRC for review before upload. Sabbat was also required to provide analytics of the posts—data on the ‘likes’, comments, reach, and view count for Instagram ‘Stories’—within 24 hours of each upload to PRC.
The actor, however, only uploaded one post to his Instagram ‘Feed’ and one post to his Instagram ‘Stories’. He also failed to submit any of the posts to the PR firm for pre-approval and the analytics for his post to Instagram ‘Stories’. The data for his sole post to his Instagram ‘Feed’ was provided past the 24-hour agreement as per the deal.
PRC is demanding that Sabbat return the US$45,000, which it had paid upfront to the actor, plus an additional US$45,000 for additional damages.
The lawsuit states that while “Sabbat admitted his default,” the actor has “refused to return any of the funds paid to him” by PRC.
Snap Inc. recently launched its ‘Spectacles 2’ after the debut model failed to take off in 2016.The Fashion Law, main image via BigTunaOnline / Shutterstock.com] http://www.designtaxi.com/news/402225/Snap-Inc-s-PR-Agency-Sues-Social-Media-Influencer-For-Failing-To-Influence/
The post Snap Inc.’s PR Agency Sues Social Media Influencer For Failing… To Influence appeared first on Digital Marketing Agency Cardiff, South Wales & Website Marketing inc. Sales and Marketing, SEO & Social Media Consultancy, Training & Services. http://www.maconsultancycardiff.com